Candy brands are some of the most enduring brands in the market. Skittles have the excellent & long standing tag line ‘Taste the Rainbow’, for which the the new ‘tongue’ icon has been designed.
edit: this logo has been widely blogged to my surprise. The concept & design is not mine but that of Dragon Rouge, the agency working with Skittles and for whom I did some redrawing and fine tuning on this logo. Credit need go to Dragon Rouge.
