New Genius - Newlyn

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Herman Zapf was inspired by the inscriptions at the church of Santa Croce, Florence. He sketched the first ideas for Optima on the only paper he had to hand, an Italian banknote. I liked the directness of it: seeing letters, drawing them, and turning the idea into a typeface. Some of the letters that Zapf sketched show the humanist penmanship of the Italian Renaissance. New Genius takes this direction, rather than the Modern direction that Optima took.

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