Don't be a square, the New Science of typography.
Ushering in a new era of "lightness and speed", the new McLaren logotype
From tribal bands of renegade customers to ketchup lettering, the new Burger King logo.
Like a half-remembered dream entirely familiar, Windsor is both nostalgic and entirely enigmatic.
A type family with a tone for everything. It ignores trends for the greater benefit of being itself. An archetype of what we are drawn to time and again.
Early sans typefaces were not organised as they are now. Weights and sizes were designed and manufactured separately, and a single font would startle with its unexpected combinations of structures, terminals or apertures.
My best work serves the client and the audience equally. Talking and listening command equal respect, separately they are meaningless. Defining the role a typeface plays between writer and reader forms the backbone of the brief.
Interview, 4th January 2008
GRAFiK TASARIM is a Turkish graphic design magazine.
Brand typography, font releases, logo design and insights on designing for large businesses.
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