The stories behind our fonts, logos & other news.
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New Science. Fonts with square wheels go faster!
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Ushering in a new era of "lightness and speed" — the new McLaren logotype.
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From tribal bands of renegade customers to ketchup lettering — the new Burger King logo.
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Like a half-remembered dream entirely familiar, Windsor is both nostalgic and entirely enigmatic.
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A type family with a tone for everything. It ignores trends for the greater benefit of being itself. An archetype of what we are drawn to time and again.
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Early sans typefaces were not organised as they are now. Weights and sizes were designed and manufactured separately, and a single font would startle with its unexpected combinations of structures, terminals or apertures.
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My best work serves the client and the audience equally. Talking and listening command equal respect, separately they are meaningless. Defining the role a typeface plays between writer and reader forms the backbone of the brief.
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Interview, 4th January 2008 GRAFiK TASARIM is a Turkish graphic design magazine.