New Reason

Drawn from a time when san-serif typefaces were a response to demands for a style that embodied practicality, equality and reform, and had yet to be stripped of their humanity by modernism. New Reason seeks to revive the bounce between capital and lower-case letters and celebrate the drawing board mechanics of its early grotesque predecessors.

Wide and stable capitals were united with a narrow, lively lower case. New Reason is an ode to commerce when it was sincere, when industry meant effort and service was silver.

With 5 weights and two character sets, one for headings, the other for text, New Reason presents itself as warm, dignified and capable. Respecting the craftsmen of the past whilst holding its own as a typeface for today.

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Early sans typefaces were not organised as they are now. Weights and sizes were designed and manufactured separately, and a single font would startle with its unexpected combinations of structures, terminals or apertures.

By Miles Newlyn

→ Read the article

New Reasons' Tablular Lining figures are exceptionally legible,
ideal for financial data.

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There are three ways to get the fonts.

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One license for everything

Our license allows unlimited use of the fonts anywhere – documents, logos, your website, apps, merchandise, social media and so on, and there’s no limit on installs, page views or font embedding. Compliance headaches are now a thing of the past.

You get:

⚡ All font weights
⚡ Unlimited use on your website
⚡ Unlimited use in print
⚡ Unlimited use on social media
⚡ Unlimited use on TV, streaming video and film
⚡ Unlimited installations in your company
⚡ Unlimited use on apps and eBooks
⚡ Document embedding
⚡ Install on all your devices
⚡ Install on your company server or cloud
⚡ Font files in otf, ttf, woff and woff2 formats

The price is based on the size of the company. We use the number of personnel to calculate the price, not the number of users. This way small companies pay less than big ones.

We don't license font weights individually.

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50% discount on additional families with the same collection.

5 weights

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* For UK customers VAT will be added at checkout

There are three ways to get the fonts.

One license for everything

Number of personnel

Select fonts

Select currency

Select duration

Enterprise