New Reason - Newlyn

Try it for free

New Reason is a contemporary sans-serif typeface that draws inspiration from late 19th-century grotesques, notably those by Stephenson, Blake & Co. It harmonizes the traditionally wide and stable capitals with a narrower, more dynamic lowercase, achieving a balanced and cohesive appearance. The design refines certain idiosyncrasies of its predecessors, opting for clearer, more modern forms. Punctuation and symbols have been elegantly redesigned; for instance, parentheses and mathematical symbols are now lighter and monolinear, enhancing readability. With five weights and two character sets—one tailored for headings and the other for text—New Reason offers versatility while maintaining a warm and dignified aesthetic.

For more detail please read the blog.

Try it for free

Drawn from a time when san-serif typefaces were a response to demands for a style that embodied practicality, equality and reform, and had yet to be stripped of their humanity by modernism. New Reason seeks to revive the bounce between capital and lower-case letters and celebrate the drawing board mechanics of its early grotesque predecessors.

Wide and stable capitals were united with a narrow, lively lower case. New Reason is an ode to commerce when it was sincere, when industry meant effort and service was silver.

With 5 weights and two character sets, one for headings, the other for text, New Reason presents itself as warm, dignified and capable. Respecting the craftsmen of the past whilst holding its own as a typeface for today.

Loading…

Loading…

Early sans typefaces were not organised as they are now. Weights and sizes were designed and manufactured separately, and a single font would startle with its unexpected combinations of structures, terminals or apertures.

By Miles Newlyn

→ Read the article

New Reasons' Tablular Lining figures are exceptionally legible,
ideal for financial data.

Loading…