New Vision - Newlyn

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A geometric neo-grotesque typeface for the demands brands face today:
• Deliver factual information in a tone that’s recognisable - yet free of opinion.
• Wield authority once held by newspapers and legacy media.

Immediacy & accessibility take precedence.

This calls for crisp, unassuming forms. An approachable, un-intrusive voice to signal trustworthiness. A simple ‘we’re not here to dazzle, just inform’ ethos to preserve the gravitas of events without pushing a perspective.

Calibrated. For accuracy and clarity.

New Vision is defined by its angled stem terminals. Perpendicular cuts in letters like "c" and "s" guide the eye to the heart of their curves. The angles draw attention to the point around which the stroke bends. This sense of core, hub, or crux, grounds the design in stature and competence. Mechanical precision warmed by a quiet charm.

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