Miles Newlyn has worked with the rounded terminal style for over two decades for a wide variety of clients, and in the process become possibly the world’s leading proponent of this style. It’s proven an enduring expression of modernity, free from leading-edge harshness. Where many sans serifs are austere and Germanic, the rounded terminal is gentle and generous. As those austere sans serifs get bolder, they become increasingly stubborn or poker faced. As the rounded terminal becomes bolder, it appears livelier and more youthful – often at the cost of stature.
This observation formed the brief for Zen – to create a rounded typeface that retained a sense of maturity throughout the weights. This is achieved by the gradual introduction of contrast and a humanist stress as the strokes become heavier. The result is a warm, yet elegant design that has subtle classical proportions to the capitals and an open clarity in the lowercase. A keen sparkle emerges in the counter shapes as weights become heavier, maintaining a sense of sophistication and avoiding the naiveté of other rounded designs.
Zen is particularly suitable for communications that need to feel accessible to a broad audience. It will carry serious subject matter with heart.
As with all Newlyn typefaces, New Zen includes our Accessibility Set™ – a unique feature for organisations wishing to enhance accessibility compliance.
Design team: Miles Newlyn, Elena Schneider
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