New Atten

The inspiration for the typeface New Atten stemmed from the iconic voice of Sir David Attenborough, whose gentle, measured diction captivated me during my youth and became a cornerstone of British culture. While watching one of his documentaries, I recognized that his delivery embodied the precise qualities I sought for a new typeface—charm and a personable tone, balanced with textual integrity—leading me to name the design Atten. Initially born from a deep exploration of rounded typefaces, New Atten evolved into a design that marries a humanistic structure with classical capital proportions, aiming to infuse maximum comfort for long-text reading into a sans serif. You’re reading it now, how does it feel?

New Atten Round stands out as a mono-linear sans serif tailored for extended reading, with carefully optimized punctuation and symbols for text sizes. Its Accessibility Set enhances legibility, while Stylistic Set 2 introduces infant a and g forms, making it ideal for children’s books. Additionally, Stylistic Set 3 incorporates an elegantly minimal 1 inspired by Edward Johnston’s London Transport typeface, adding a timeless flourish. New Atten is a unique and versatile choice for readable, well mannered typography.