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New Atten Round

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New Atten
Collection
New Atten in 5 styles
New Atten Round in 5 styles
New Atten Italic in 5 styles
New Atten Round Italic in 5 styles

I found inspiration for this design in a voice—that of world-renowned broadcaster and naturalist Sir David Attenborough.

When I was young my paper route led past the pond where Attenborough discovered his fascination with the natural world, and, like so many other Britons, I grew up with Attenborough’s natural-history programs. His gentle, measured diction became a key part of family life and an indelible part of the fabric of British society and culture.

While enjoying a documentary one day, I realised that Attenborough’s delivery had the precise qualities that I was aiming for in a new and then un-named typeface. I wanted to achieve a noticeable charm and a personable tone, while still preserving the integrity of the text. Now I had my archetype and a name for the design – Atten.

The design had began as part of a deep exploration of rounded typefaces, and with New Atten I infused as much long text reading comfort into a rounded sans serif as possible. The humanistic structure and classical capital proportions are timeless. Punctuation and symbols are optimised for text sizes, and our Accessibility Set™ includes differentiating forms for capital ‘I’ and lowercase ‘l’, and when combined with the Stylistic Set 2’s infant ‘a’ and ‘g’ make a New Atten an excellent choice for children’s books. Stylistic Set 3 adds the elegantly minimal 1 seen in Edward Johnston’s London Transport typeface.

We believe New Atten Round to be the only rounded monolinea sans suitable for extended reading.

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold
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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book
  • New Atten Round Regular
  • New Atten Round Medium
  • New Atten Round Bold
  • New Atten Round Extra Bold

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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic

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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic

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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic

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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic

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  • New Atten Round Book Italic
  • New Atten Round Regular Italic
  • New Atten Round Medium Italic
  • New Atten Round Bold Italic
  • New Atten Round ExtraBold Italic

There are three ways to get the fonts.

One license for everything

Our license allows unlimited use of the fonts anywhere – documents, logos, your website, apps, merchandise, social media and so on, and there’s no limit on installs, page views or font embedding. Compliance headaches are now a thing of the past.

You get:

⚡ All font weights
⚡ Unlimited use on your website
⚡ Unlimited use in print
⚡ Unlimited use on social media
⚡ Unlimited use on TV, streaming video and film
⚡ Unlimited installations in your company
⚡ Unlimited use on apps and eBooks
⚡ Document embedding
⚡ Install on all your devices
⚡ Install on your company server or cloud
⚡ Font files in otf, ttf, woff and woff2 formats

The price is based on the size of the company. We use the number of personnel to calculate the price, not the number of users. This way small companies pay less than big ones.

We don't license font weights individually.

Number of personnel

This is the total number of people, not the number of font users.

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50% discount on additional families with the same collection.

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* For UK customers VAT will be added at checkout

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