Font licensing cost
Pricing that reflects how businesses actually use fonts
Font licensing costs can vary widely.
That’s not because fonts are inherently complicated.
It’s because most pricing models are.
Many licences are based on:
Page views
Number of users
App installs
Downloads
Specific use cases (web, app, desktop)
Each of these introduces a variable that needs to be estimated, tracked, and managed.
For businesses, that quickly becomes difficult to maintain.
Why font licensing pricing often feels unclear
Most pricing models are built around usage metrics.
At first, this can seem precise.
In practice, it creates uncertainty.
For example:
Website traffic changes over time
Teams grow or restructure
New platforms and products are introduced
Fonts are reused in ways not originally anticipated
This leads to:
Re-licensing conversations
Unexpected cost increases
Procurement delays
Ongoing monitoring requirements
In some cases, pricing can also be influenced by how usage is interpreted or measured, which makes long-term planning harder.
A simpler approach: pricing based on Business Size
We take a different approach.
Pricing is based on Business Size—the number of people working within your organisation.
That includes:
Employees
Contractors
Consultants
Freelancers
Temporary staff
Nothing else.
No page views.
No seat tracking.
No usage reporting.
Why Business Size works
Fonts are not used in isolation.
They move across:
Teams
Systems
Outputs
Partners
Trying to price each of those uses separately adds complexity.
Business Size pricing reflects a simpler reality:
Fonts are used by organisations, not by individual channels.
Clear, structured pricing tiers
Our pricing is structured in tiers based on Business Size.
These tiers are designed to:
Scale predictably as organisations grow
Avoid sudden jumps in cost
Reflect real differences in organisational scale
Smaller teams pay less.
Larger organisations pay more.
But the structure remains consistent and easy to understand.
No gaming, no guesswork
Because pricing is not tied to usage metrics:
There is no need to estimate traffic or installs
There is no incentive to under-report usage
There are no unexpected thresholds
You don’t need to “fit” your usage into a pricing model.
The pricing already fits how your organisation works.
Annual or Perpetual
You can choose how you pay.
Annual
Lower upfront cost
Full use across all media
Renews each year
Perpetual
One-time payment
Ongoing use under your licence
Not affected by future growth
Both options follow the same Business Size model.
You’re simply choosing the payment structure that fits your organisation.
What your licence includes
The cost of your licence covers:
Use across all media (web, apps, print, video, environments)
Installation across your organisation
Use in branding, products, and communications
Deployment across your platforms
The full set of weights within the family
There is no need to license separate use cases.
Designed for procurement clarity
For procurement teams, pricing needs to be:
Predictable
Defensible
Easy to audit
Usage-based pricing often requires:
Ongoing monitoring
Internal reporting
Reconciliation against licence terms
Business Size pricing removes this.
It provides:
A single, clearly defined variable
A stable cost structure
Straightforward verification
If helpful, we have a page dedicated to procurement teams.
→ Procurement guidance
/licensing/procurement
How this compares to traditional pricing models
Traditional font licensing often involves:
Multiple licences for different uses
Separate pricing for web, app, and desktop
Metrics that change over time
Terms that require interpretation
This can work for small, contained use cases.
At organisational scale, it introduces friction.
A Business Size model replaces this with:
One licence
One pricing structure
Full coverage
A practical way to think about cost
Instead of asking:
How many page views do we have?
How many users need access?
How will this be used in future?
You only need to ask:
How large is our organisation?
That single input defines the licence.
Not sure what your Business Size is?
In most cases, it’s straightforward.
If your organisation is:
A small team — count everyone involved
A growing company — include all active contributors
A larger organisation — include all personnel working within the business
If you’re unsure, we’ll help you define it properly.
Related
To understand how font licensing works more broadly:
For enterprise use:
For procurement:
Font licensing procurement
For compliance and risk:
A clear, stable approach
Font licensing cost should not depend on variables that are difficult to predict or control.
It should reflect:
The scale of your organisation
The reality of how fonts are used
The need for long-term clarity
That’s what Business Size pricing is designed to provide.
Questions?
If you’d like to sense-check pricing for your organisation, or compare it to your current setup, we’re happy to help.
Just drop me an email.